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Track record · Outside Theorema
This project is part of the professional track record of Theorema’s founder. It was not commissioned by Theorema.
CONTENT2022–23
Stellantis
Multi-brand content strategy
ContentMulti-brandEditorialSocial Media
Visual recreation for review. These images were generated by AI to illustrate this presentation. They are not photographs of the work or original client pieces.
01 / Context
Multi-brand content strategy
The Stellantis group needed to sustain high-standard communication for different brands in its portfolio, each with its own identity, audience and tone. The volume of requests and the need for consistency made the previous model impossible to scale.
02 / Contribution
Role within the professional track record.
Individual content strategies for each brand, with a shared quality framework and editorial process. Executive positioning for group leadership, digital editorial strategy, and integrated social media and performance. A structure that allowed scale without losing the distinction between brands.
03 / Visual exploration
Many voices. One editorial direction.
Three conceptual takes to present the theme of this work. The images, compositions and copy in this sequence are recreations, not materials delivered to the client.
Every brand, its own personality.
A shared production rhythm.
A visual reading of the project’s theme.
StellantisVISUAL STUDY
Editorial calendar
Content by channel
CONCEPT COMPOSITION FOR THE PORTFOLIO
Consistency without uniformity.
Many voices. One editorial direction.
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Multi-brand content strategy
Content strategy for multiple brands under a single editorial governance, with an integrated calendar and metrics.
Work from the founder’s professional track record. Not commissioned by Theorema.