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Track record · Outside Theorema

This project is part of the professional track record of Theorema’s founder. It was not commissioned by Theorema.

RELATIONSHIP2020–21

Natura

Evolving digital journeys

RelationshipDigital CommunicationUXContent

Visual recreation for review. These images were generated by AI to illustrate this presentation. They are not photographs of the work or original client pieces.

Illustrative recreation for the Natura case; not a record of the original project
CONCEPT IMAGE · Natura
01 / Context

Evolving digital journeys

Natura needed to connect the strength of its brand with its digital relationship experience, making sure a consistent identity translated into relevant journeys for distinct audiences: end consumers and its network of beauty consultants.

02 / Contribution

Role within the professional track record.

Integrated digital communication focused on the journey: content aligned with the brand narrative, relationship-oriented UX, and behavior analysis to personalize communication. Every touchpoint designed as an extension of the brand system, not as a standalone initiative.

RelationshipDigital CommunicationUXContent
03 / Visual exploration

The relationship carries across channels.

Three conceptual takes to present the theme of this work. The images, compositions and copy in this sequence are recreations, not materials delivered to the client.

Concept image for Natura
ILLUSTRATIVE RECREATION · 01 / 03

A brand close to people.

1 / 3
04 / Scope of work

Evolving digital journeys

Redesign of digital journeys focused on conversion and a continuous experience.

Work from the founder’s professional track record. Not commissioned by Theorema.

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