Theorema projectsAudiovisual with AI · Theorema work

Elvita

A filmed invitation: from the landscape of Angra to the first glass.

The full film · 1 min 31 s · with sound

01 / The idea

Every toast begins with an arrival.

Elvita is a champagne house in Angra dos Reis, between the sea and the mountain. The film starts from a simple idea: before pouring a glass, the brand has to make people feel they have arrived somewhere. So it does not begin with the product. It begins with the landscape.

The door is the center of the film. At 0:24 the hostess opens the doors, and the open light of day gives way to the closed warmth of the lounge. It is the passage from watching to entering.

From there time slows down: champagne being poured, the ice, the table served, the music. And the film does not end inside the lounge. It steps back out into the sunset, like someone leaving the party who can still hear the end of the song.

02 / Role

From raw photo to film.

The starting point was raw photos, received over WhatsApp. Every image and scene in the film was generated with artificial intelligence, and Theorema’s work was direction: drawing the storyboard first, deciding the light of each moment, choosing each image, setting the soundtrack and the timing of every scene. AI produces images. The idea, the order and the rhythm belong to whoever directs.

Generative AIStoryboardImage curationSoundtrackTiming and editingCreative direction

03 / Light

Light tells the story.

With no narrator and no dialogue, what carries the film is the temperature of the light: open and cool by day, warm and closed at night, golden at the end.

Each vertical stripe is the average color of half a second of the film: the blue and green of the day, the amber and mahogany of the lounge, the gold of late afternoon and the dark card with the brand.

04 / Arrive, enter, stay

From arrival to the last note.

Three movements: arrive, enter, stay. The frames were taken from the film itself, with the minute of each scene, and a six-second excerpt from each act plays in a silent loop.

Arrive

0:02 to 0:25

Before any glass, the place. Aerial views give scale and silence: the marina, the course, the mountain. The trailer on the beach is the first sign of the brand, still outdoors, still an invitation. The FRAD.E signature opens, and Elvita introduces itself slowly.

0:04 to 0:10Aerial view of the marina and the golf course

Opening card of the film: FRAD.E presents — 0:02Opening: FRAD.E presents

Aerial view of a marina surrounded by forest and mountains — 0:06Aerial view of the marina

Navy blue Elvita Champanheria trailer on a beach, with a table and umbrella — 0:13The Elvita trailer on the beach

Golf course with mountains in the background in the late afternoon — 0:22The golf course at dusk

Dominant colors of the act
#C5D7EF
#4D4922
#877E35
#CDB974
#2C4660

Enter

0:26 to 1:01

The hostess opens the door and the film changes worlds. Inside the light is candle and amber, and everything happens slowly: champagne poured, bottles on ice, a plate carried to the table. Nobody is in a hurry. Here, luxury is time.

0:40 to 0:46Champagne being poured

Hostess in white opening the lounge doors — 0:26The hostess opens the doors

Elegant lounge with blue curtains, chandeliers and occupied tables — 0:34The lounge

Hand pouring champagne into a glass, with bottles in the background — 0:43Pouring the champagne

Hostess serving a plate at a lounge table — 0:57Service at the table

Dominant colors of the act
#441509
#8D3F19
#BB9B8C
#9D6B54
#DB7A2A

Stay

1:02 to 1:31

Music arrives and the lounge finds its voice. The singer and the band give the night a climax without words. Then the film steps outside, back to the late-afternoon light, and closes with the brand: the feeling of leaving and taking the night with you.