Growth-oriented strategies.

iFood operates in one of the most competitive environments in Brazilian digital, with simultaneous pressure on acquisition, retention and experience. Generic marketing doesn't cut it in a context like that. It required operating with precision, fast iteration and a full-system view.

Data-driven strategies built from user behavior analysis and market dynamics. A continuous optimization structure: hypotheses, tests, learning, scale. Performance connected to the journey, from awareness to retention, through activation and engagement.