Casebook.
20 years connecting brand, product and revenue in projects for brands across Brazil, LATAM and the US. Every case documented, annotated, dated, replicable.
All the cases.
Rebranding and repositioning, agency.
Full process: diagnosis, strategy, brand narrative, service architecture, visual identity and implementation.
Content strategy multi-brand.
An editorial framework for multiple brands in the group. Executive positioning, social media and performance integrated.
App Picking, e-commerce operation.
A digital solution for GPA's pickers. A platform that moved R$ 750 million+ in sales.
Digital presence for a premium brand.
Content and community strategy for a qualified audience. Broader relevance without losing exclusivity.
Positioning and demand generation.
B2B communication for digital identity technology. An executive narrative for corporate demand generation.
Growth-oriented strategies.
Data-driven in a competitive environment. Acquisition, retention and experience as a single marketing system.
Evolving digital journeys.
Digital communication, UX and content integrating brand and relationship for consumers and consultants.
Optimizing experiences journeys.
Journey analysis, friction reduction and flow optimization for different customer profiles.
Brand, content and performance integrated.
Integrated communication planning connecting long-term branding with measurable business results.
App Picking, e-commerce
operation.
A digital solution to make the pickers' purchasing process more efficient in GPA's operation. Research, usability, prototyping and business vision connected to create a simple, fast experience that fits the frontline routine. More than an app: a tool to reduce operational friction, improve productivity and sustain a platform that moved more than R$ 750 million in sales.
More from the archive.
Rebranding.
A full strategic repositioning: diagnosis, narrative, service architecture and the agency's visual identity.
Growth data-driven.
Behavior-driven marketing strategies in a highly competitive environment. Acquisition, retention and experience as a system.
Journeys journeys.
Integration between brand communication and digital relationship for consumers and the consultant network.
Brand and performance integrated.
Integrated planning connecting long-term branding with measurable business goals and KPIs.
We started creating layouts for luxury magazines. We learned early that every visual decision was also a business decision. About who the brand wanted to attract, about what it was willing to stop being.
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