Multi-brand content strategy.

The Stellantis group needed to sustain high-standard communication for different brands in the portfolio, each with its own identity, audience and tone. The volume of demands and the need for consistency made the previous model unscalable.

Building individual content strategies per brand, with a shared quality framework and editorial process. Executive positioning for the group's leadership, digital editorial strategy, social media and performance integrated. A structure that allowed scale without losing the distinction between brands.