Rebranding and repositioning.

PUB needed to evolve its brand perception to sustain a strategic expansion process. The existing identity communicated the agency's legacy well, but didn't reflect the direction the company wanted to take. The challenge: reposition without losing what already worked, and do it in a structured way, not a cosmetic one.

A full strategic rebranding process: perception diagnosis (internal and external), building a new positioning strategy, developing the brand narrative, restructuring the service architecture, visual identity and implementation. From strategy to execution, in a single coherent flow.