App Picking.

GPA needed to digitize the picking process in supermarket e-commerce, a physically dispersed operation with dozens of simultaneous pickers, a high picking-error rate and pressure for speed. The existing app was slow and poorly adapted to the frontline routine.

A full UX process: in-store research with pickers, operational-flow mapping, iterative prototyping and testing in real context. Focus on reducing friction: one-tap interface, visual hierarchy by order priority, real-time progress indicators. Product vision connected with operations and IT.