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Track record · Outside Theorema
This project is part of the professional track record of Theorema’s founder. It was not commissioned by Theorema.
BRANDING2023
PUB Agência
Rebranding and repositioning
BrandingStrategyPositioningVisual Identity
01 / Context
Rebranding and repositioning
PUB needed to evolve how its brand was perceived to support a strategic expansion. The existing identity conveyed the agency’s legacy well, but didn’t reflect where the company wanted to go. The challenge: reposition without losing what already worked, and do it in a structured way, not a cosmetic one.
02 / Contribution
Role within the professional track record.
A full strategic rebranding process: perception diagnosis (internal and external), a new positioning strategy, brand narrative development, a restructured service architecture, visual identity and rollout. From strategy to execution, in a single coherent flow.
03 / Visual exploration
A brand with more room to act.
Three conceptual takes to present the theme of this work. Illustrative images, created with AI.
From perception to positioning.
One identity, many touchpoints.
A visual reading of the project’s theme.
PUB AgênciaVISUAL STUDY
Visual system
Applications
CONCEPT COMPOSITION FOR THE PORTFOLIO
Strategy that shows in the form.
A brand with more room to act.
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Rebranding and repositioning
Full rebranding with brand repositioning: diagnosis, brand architecture and an applied visual system.
Work from the founder’s professional track record. Not commissioned by Theorema.