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Track record · Outside Theorema
This project is part of the professional track record of Theorema’s founder. It was not commissioned by Theorema.
B2B MARKETING2023
Unico
Positioning and demand generation
B2B MarketingContentPositioningDemand Generation
Visual recreation for review. These images were generated by AI to illustrate this presentation. They are not photographs of the work or original client pieces.
01 / Context
Positioning and demand generation
Unico, a digital identity technology company, needed to communicate complex technical solutions to decision-makers at large corporations. The challenge: translate technological depth into a strategic narrative for executives who buy outcomes, not products.
02 / Contribution
Role within the professional track record.
Content strategies aimed at the top of the executive funnel: thought-leadership articles, B2B communication for demand generation, and awareness campaigns in channels that reach the C-suite and business leaders. The focus: put Unico at the center of the strategic conversation in digital identity.
03 / Visual exploration
Technology that makes sense to decision-makers.
Three conceptual takes to present the theme of this work. The images, compositions and copy in this sequence are recreations, not materials delivered to the client.
Start with the business problem.
Translate the complexity.
A visual reading of the project’s theme.
UnicoVISUAL STUDY
Executive content
Touchpoint
CONCEPT COMPOSITION FOR THE PORTFOLIO
Make room for the conversation.
Technology that makes sense to decision-makers.
1 / 3
Positioning and demand generation
Brand positioning connected to demand generation: message, funnel and marketing operations.
Work from the founder’s professional track record. Not commissioned by Theorema.