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Track record · Outside Theorema

This project is part of the professional track record of Theorema’s founder. It was not commissioned by Theorema.

PERFORMANCE2021–22

iFood

Growth-driven strategies

PerformanceGrowthData-drivenRetention

Visual recreation for review. These images were generated by AI to illustrate this presentation. They are not photographs of the work or original client pieces.

Illustrative recreation for the iFood case; not a record of the original project
CONCEPT IMAGE · iFood
01 / Context

Growth-driven strategies

iFood operates in one of the most competitive environments in Brazilian digital, with simultaneous pressure on acquisition, retention and experience. Generic marketing doesn’t work in that context. It took precision, fast iteration and a whole-system view.

02 / Contribution

Role within the professional track record.

Data-driven strategies built from analysis of user behavior and market dynamics. A continuous optimization structure: hypotheses, tests, learning, scale. Performance connected to the journey, from awareness to retention, through activation and engagement.

PerformanceGrowthData-drivenRetention
03 / Visual exploration

Understand. Test. Learn.

Three conceptual takes to present the theme of this work. The images, compositions and copy in this sequence are recreations, not materials delivered to the client.

Concept image for iFood
ILLUSTRATIVE RECREATION · 01 / 03

Read the behavior.

1 / 3
04 / Scope of work

Growth-driven strategies

Growth-driven strategy with data, behavior and results at the center of every decision.

Work from the founder’s professional track record. Not commissioned by Theorema.

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