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Track record · Outside Theorema
This project is part of the professional track record of Theorema’s founder. It was not commissioned by Theorema.
DIGITAL EXPERIENCE2019–20
Itaú
Optimizing digital experiences
Digital ExperienceJourneyOptimizationCommunication
Visual recreation for review. These images were generated by AI to illustrate this presentation. They are not photographs of the work or original client pieces.
01 / Context
Optimizing digital experiences
Itaú needed more efficient digital journeys for different customer profiles, from retail to corporate. The challenge: identify and reduce friction at critical points without losing a consistent brand experience along the way.
02 / Contribution
Role within the professional track record.
Digital strategy focused on analyzing journeys by customer profile. Mapping friction points, optimizing communication flows and aligning channels. A behavior-data approach to prioritize the interventions with the greatest impact on results and satisfaction.
03 / Visual exploration
Less effort to move forward.
Three conceptual takes to present the theme of this work. The images, compositions and copy in this sequence are recreations, not materials delivered to the client.
Understand the user’s moment.
Make the next step visible.
A visual reading of the project’s theme.
ItaúVISUAL STUDY
Guidance
Continuity
CONCEPT COMPOSITION FOR THE PORTFOLIO
Keep the conversation going across channels.
Less effort to move forward.
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Optimizing digital experiences
Digital experience optimization based on usage data, testing and continuous iteration.
Work from the founder’s professional track record. Not commissioned by Theorema.